Please leave your car home

While I have no great love for IBM, this commercial is interesting from an urban policy point of view.

I am not sure if it is still true today, but in the 90's the Twin Cities campuses of the University of Minnesota made it expensive to bring a car on campus (difficult, inconvenient, costly parking) and provided free, fast, and frequent mass transit via their dedicated bus service. Shockingly, most students left their cars home and rode the bus.